CHANGEd: What if teachers wore advertising like pro athletes? 60-60-60 #40

I’ve joked about this idea for years. Picture teachers in NASCAR jumpsuits riddled with brand advertisements. Or think of teachers leading in classrooms like pro golfers walking the links with sponsors emblazoned on their hats and shirts. Or ponder master teachers doing endorsements like Michael Jordan or Mia Hamm.

Seems crazy, doesn’t it?! But what if…?

CHANGEd: What if…60-60-60 Project Explained

CHANGEd: What if schools empowered students and teachers to be journalists and marketers? 60-60-60 #18

Some schools empower 100% of their people to be the primary storytellers for what’s happening each day at school. Other schools restrict their people from doing so – only official Communications Departments can media-storytell. Is it “brand management” gone awry? Don’t schools want much, if not all, of their brand to be: “Magic happens here…we’re a community of empathetic experimenters, and we see value in learning by doing and sharing our stories?”

CHANGEd: What if…60-60-60 Project Explained