I’ve joked about this idea for years. Picture teachers in NASCAR jumpsuits riddled with brand advertisements. Or think of teachers leading in classrooms like pro golfers walking the links with sponsors emblazoned on their hats and shirts. Or ponder master teachers doing endorsements like Michael Jordan or Mia Hamm.
Seems crazy, doesn’t it?! But what if…?
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Steve, thanks for your comment. Most of all, with this post, I hoped to spur more thinking about what we value in society. With tongue in cheek, I pondered what it would be like for us to hold up teachers on the societal pedestals that seem to provide foundation for professional athletes. If teachers provide the best human capital for our society, and I believe that we do in so many ways, then why do we seem to elevate the other professions so far above the teaching industry? What would be the “brands” that we could advertise? Integrity? Hard work? Dealing with conflict and rising from failed attempts? There are many “brands” to advertise and promote.
Imagine if your math teacher was sponsored by Coke and your English teacher was sponsored by Pepsi 🙂
We sort of do this already, though — at least on a school level — on scoreboards and via which beverages we serve.