CHANGEd: What if schools empowered students and teachers to be journalists and marketers? 60-60-60 #18

Some schools empower 100% of their people to be the primary storytellers for what’s happening each day at school. Other schools restrict their people from doing so – only official Communications Departments can media-storytell. Is it “brand management” gone awry? Don’t schools want much, if not all, of their brand to be: “Magic happens here…we’re a community of empathetic experimenters, and we see value in learning by doing and sharing our stories?”

CHANGEd: What if…60-60-60 Project Explained

3 thoughts on “CHANGEd: What if schools empowered students and teachers to be journalists and marketers? 60-60-60 #18

  1. Pingback: CHANGEd 60-60-60: VOICES « Toward Wide-Awakeness

  2. Telling a story is an essential part of becoming successful in the future. Students need to be able to practice communicating their thoughts to be effective in any type of profession. This is particularly important when it comes to development business ideas, creating presentations and marketing – which are all part of almost any job today.

  3. What if all learners shared their stories? Have you seen Jack C’s Traumatic Brain Injuries due to Sports, Noah K’s A Library Letter, and How to be a bad, boring writer?

    What if we could reflect on the same learning story and read about it through multiple lenses, perspectives, and voices? Our ad campaign team’s most recent posts illustrate this for me. Reading each individual post each tell a good story, but reading all four posts makes the story come alive with rich details and evidence of connected learning.

    I vote that we capture the magic as often and in as many ways as possible.

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