CHANGEd: What if schools empowered students and teachers to be journalists and marketers? 60-60-60 #18

Some schools empower 100% of their people to be the primary storytellers for what’s happening each day at school. Other schools restrict their people from doing so – only official Communications Departments can media-storytell. Is it “brand management” gone awry? Don’t schools want much, if not all, of their brand to be: “Magic happens here…we’re a community of empathetic experimenters, and we see value in learning by doing and sharing our stories?”

CHANGEd: What if…60-60-60 Project Explained