Intent means purpose; something highly designed was crafted with intention in every creative decision.
Overarching intent is easy. The hard part is driving that conscious decision-making throughout every little choice in the creative process. Good designers have a clear sense of the overall purpose of their creation; great designers can say, “This is why we made that decision” about a thousand details.
Three Design Evasions
The first evasion: Preserving
The second evasion: Copying
The third evasion: Delegating
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