You start to get the message Day One. At 9am on your first day of work we throw you a birthday party—with wrapped presents, cake and all kinds of fun. That morning, your family gets the “welcome wagon”—flowers, gifts and a personal note from me and Joe, delivered at home.
Why do we give people a party when they’re leaving a company? That’s not the time to make them feel important! How do we make people feel important the moment they join a company? The idea behind the birthday party is that you’ve arrived at a new place where you belong, you were expected, and you are important.
Even better, when you go to your birthday party, everyone in the room has a lot of different reasons to relate to you. New recruits fill out a “birth certificate,” which details their hobbies, travel experiences, family, schooling, pets, military service, and surprising facts—like a hobby of growing giant pumpkins or playing a particular instrument..