Market research for schools – studying how people learn for final 3/4 of life

It’s been a long time since I earned an undergraduate degree in economics and a concentration in marketing and management studies. To be honest, off the top of my head, I don’t remember a ton from my lessons on market research…but I remember that it’s important to do some. Of course, I am more than willing to refresh and extend my knowledge and understanding in market research, especially because I think it might be very important for schools.

I’m curious how schools might engage in some important market research – or something closely akin to market research.

How do people learn during the final three-quarters of their lives? Doesn’t that make for a strong research question for schools?

I’m taking some liberties here and oversimplifying a lot of data. Let’s assume that an average lifespan in the U.S. is about 80 years. Let’s approximate that formal education represents close to one quarter of our learning life. [I know formal education could be more or less than 20 years.] Using this admittedly oversimplified data, we can assume that about three quarters (3/4, or 75%) of a person’s learning happens “outside” of formal education.

Wouldn’t it be great market research for schools to study how the learning occurs in this 75% of our lives?

Consider that most schools state as a mission that we are trying to prepare students for something called “real life.” In order to enhance our ability and capacity to prepare students for “real life,” shouldn’t more of school actually look like “real life,” smell like “real life,” sound like “real life,”…?

For nearly a decade, I have been immersed in a research question of my own: If schools are supposed to prepare students for “real life,” then how come more of school doesn’t look more like “real life?” I’m a bit embarrassed that I never thought of the other market-research question until now.

Why aren’t we studying more about how people learn in the other 75% of their lives? How might school be adjusted and adapted to look more like this other 75%? Isn’t that an obligation we face, if we are serious about preparing students for “real life?” Just imagine how much more relevant and engaging and even preparatory school could be with such market research. We could even pool our efforts and contribute our market research to a common repository of findings. Then, we could all get better.

[Note: I keep putting “real life” in quotations because I think school IS real life for the students. In other words, school is not just preparation for “real life,” but school IS real life. It should reflect that fact to a great degree.]

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Grit. Peter Tough #characterANDcognition

GRIT.

There is a lot of advice out there on how best to help our kids thrive, but after surveying the research, I believe that most parents are more worried than they need to be about their children’s grades, test scores and IQ. And what we don’t think about enough is how to help our children build their character — how to help them develop skills like perseverance, grit, optimism, conscientiousness, and self-control, which together arguably do more to determine success than S.A.T. scores or I.Q.

– Paul Tough

Read more: http://ideas.time.com/2012/09/05/why-grit-is-more-important-than-grades/#ixzz277Td7fOE

And hear Daniel Pink’s Office Hours interview with Peter Tough.

PROCESS POST: Further pushing my thinking about #pedagogicalmasterplanning #CornellMethod

The campus master plan begins with five fundamental principles and an overview of the essential features of the plan. The plan then looks at the campus from different perspectives, recognizing that each physical or functional “layer” is connected to every other layer. It first considers, at a regional scale, the land and communities that define Cornell’s setting. It then zooms into the Main Campus and uses the form of the land to help define a physical structure of open spaces and streets. Patterns of land uses and landscapes are layered over this structure. And networks and strategies for improving the campus’s transportation and utilities systems are described. The frameworks established by the plan will help ensure the principles and essential features are supported as the campus grows and evolves.

So begins chapter 4, of the Cornell Master Plan for the Ithaca Campus – Part 1: Overall Plan. And while I am very interested in the literal process of campus master planning, I am much more intrigued by the metaphorical power of such planning for creating something I am currently calling a “pedagogical master plan.”

The campus master plan begins with five fundamental principles and an overview of the essential features of the plan. 

  • This opening seems very “strategic plan” oriented to me. For purposes of pedagogical master planning, that could be a good thing. I am assuming that the community of stakeholders collectively determined this five fundamental principals and the essential features of the plan. Such would be critical in a PMP (pedagogical master plan). Using something like the discovery, interpretation, ideation, and evolution phases of design thinking, a school community could identify the fundamental principals of its PMP.

The plan then looks at the campus from different perspectives, recognizing that each physical or functional “layer” is connected to every other layer.

  • Ah, here is where the magic happens. There’s poetry in “recognizing that each physical or functional ‘layer’ is connected to every other layer.” If a school PMP possesses a fundamental principle of PBL (project-based learning, problem-based learning, passion-based learning, etc.), for example, then the physical and functional layers of assessment strategies, technology tools, open-or-closed communications systems, etc. must be explored and detailed with specific architectural plans and engineering detail. Literally, physical space issues of classrooms and other related learning environments must be examined because of the layers connected to PBL, assessment, technology, etc. Leadership models and professional development plans would need to be harmonized with such a foundational principle.

uses the form of the land to help define a physical structure of open spaces and streets. Patterns of land uses and landscapes are layered over this structure.

  • In a PMP, a school should consider the surrounding city and community. How might the PMP be influenced – and influence – the surrounds of the environmental surrounds? The “shape of the land” matters and has significant relationship to the learning structures that can be developed at a learning organization. Again, the “patterns of land uses” and how a school interacts with community could have significant role in assessment practices. For example, in partnering with community and utilizing the “landscapes” wisely and intentionally, student learners could partner with community business and prototype and present to what educators often refer to as “authentic audiences.” And why not? If student learners were engaged in high-quality PBL at a school that developed a vigorous PMP, then of course the students would be taking advantage of their local resources. But this would have to be detailed in the architecture of the plan. And the engineering specs would certainly include things like the technology-enabled communication that the students would have with business leaders and faculty facilitators and parents.

And networks and strategies for improving the campus’s transportation and utilities systems are described. 

  • Of course, in a PMP this element possesses both literal and metaphorical power. Continuing with the example of PBL, a school would need to factor in the purposeful use of transportation and equipment to enable the work to take place. Analogously, as well, a school PMP would expose carefully planned “utilities” for archiving, sharing, and seeking feedback on student learning through the PBL processes. Assessment as learning support – not necessarily evaluation and ranking – would need to align with the content, skills, and dispositions development intended by the project. Certain assessment “utilities” and “transportation systems” would be more ideal for PBL than others. For example, if students are partnering with city water works and water-related corporations to “solve water problems,” then I am dubious that paper and pencil tests and quizzes would be well suited to the desired outcomes.

The frameworks established by the plan will help ensure the principles and essential features are supported as the campus grows and evolves. 

  • In a PMP (pedagogical master plan), the frameworks would network and systematize the essential features and fundamental principles. As learning occurs and things evolve, the growth can be harnessed because of the thoughtful PMP developed by the school and its partners. Any “renovations and additions to the house structure” can be seamlessly matched and coordinated with the foundational principals…and the layered functions can respond accordingly – assessment, professional learning, technology, communications, etc.

@GrantLichtman #EdJourney, episode 3: Systems of Innovation – Midwest

How might we understand the parts and the whole of a system?

Mr. Usher asked the Children to measure off a square on the ground that measured six feet on a side and to mark the square with the string they had found in the toolbox. When the yellow strong was measured out and stretched on the ground, and two of the Children had wisely put large stones on the string to keep it in place, Mr. Usher asked the Children to sit around the square on the ground.

“Now, Children,” Mr. Usher began, “we’re going to learn a very important skill today, more important than how to throw a baseball or how to make peanut butter sandwiches, and almost as important as how to read or write or do addition and subtraction. I want you to look at the square we’ve marked out, and I want you to write down everything that’s in the square, or is happening in the square, or is part of the square, or makes something happen in the square. Everything. Work together and come up with a list. Tell me when you’re finished.” And with that, Mr. Usher sat down with his back to a thick young oak tree, pulled his hat down over his eyes, and looked as if he had decided to take a little nap.

This passage comes from Grant Lichtman’s chapter in The Falconer entitled, “Step 3: Understanding the System.” Our schools are systems. How do we understand these systems? How might we understand them better?

Grant’s #EdJourney road trip is in the second week. Grant is studying the systems. What is he finding within the yellow string that he is setting in place with large stones…

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Catch up on the whole season…

Denver – @GrantLichtman #EdJourney, episode 2 – 9.13.12

Grant Lichtman’s #EdJourney Videocast, Episode 1